SERVICES

TIER 1
TIER 2
TIER 3

Building the Story Before the Product

Services Include:

  • Seasonal storytelling

  • Trend analysis

  • Color direction

  • Wash inspiration

  • Print and pattern concepts

  • Collection architecture

  • Brand DNA development

  • Competitive analysis

  • Mood boards

Outcome

A focused, differentiated creative vision that aligns product, customer, and business objectives.

CONCEPT + BRAND VISION

TIER 1

Transforming Ideas Into Product

Services Include:

  • Collection design across categories

  • Women’s and Men’s

  • Denim and woven specialization

  • Fabric development

  • Trim development

  • Wash development

  • Design sketching

  • Vendor collaboration

Outcome

Cohesive collections built around strong design, fabric integrity, and clear brand identity.


DESIGN + DEVELOPMENT

TIER 2

Bringing Product Into Reality

Services Include:

  • Product development oversight

  • Tech pack execution

  • Prototype execution

  • Pattern review

  • Fit sessions

  • Construction recommendations

  • Vendor communication

  • Wash approvals

  • Sample review

  • Production readiness

Outcome

Product that reflects the original vision and is ready for successful production.

PRODUCT DEVELOPMENT + FIT

TIER 3

WHAT WE HELP BRANDS ACHIEVE

  • Build brand DNA

  • Launch new categories

  • Improve fit

  • Elevate product quality

  • Increase margin awareness

  • Strengthen creative teams

  • Accelerate product development

LEADERSHIP & TEAM DEVELOPMENT

Services Include:

  • Design team mentoring

  • Creative reviews

  • Design room structure

  • Cross-functional alignment

  • Founder and executive partnership

  • Product strategy reviews

OUR RATES

No two brands are the same, and neither are their challenges. That’s why AF Studio 11 takes a bespoke approach to every partnership.

Built around our three tier service approach, Tier 1 - Concept & Brand Vision, Tier 2 - Design & Development, Tier 3 - Product Development & Fit. We offer flexible engagement options that can be customized to support your specific objectives. Whether you need guidance through a single phase of development or end-to-end support from concept through production, we create a solution tailored to your brand.

Think of our services as a curated menu of expertise. Clients may engage individual services à la carte or combine multiple disciplines into a comprehensive partnership. This flexibility allows us to meet brands exactly where they are while providing the leadership, experience, and hands-on support needed to bring exceptional product to market.